Setting up your own blog is a very easy task to do, especially nowadays. With the help of Jekyll, Ruby, GitHub Pages and Travis CI it really is just a matter of some couple of minutes. Plus it’s totally free! In this article I will show you step by step how I did set up my own personal blog. Beside my own blog you can find some example GitHub Pages sites here to get a feeling on how your own blog could look.

Everything in this guide should be pretty straightforward and clear. Nevertheless, please let me know if you run into problems of any kind.

Tool Setup

Git and GitHub

If you want to host your blog via GitHub as a GitHub Page or on a custom domain, you will need to have an account on GitHub and Git installed on your working machine. Join GitHub by following this link and get detailed information on GitHub Pages here or here. The latest version of Git is available here.

To check whether Git is properly installed, run the following command:

git --version

Some source code editors and IDE tools offer a Git integration. This will make it a little bit easier to work on your blog articles, because you won’t need to switch the working tool to commit your changes. Personally I like to use one single tool which support everything I need to work properly.

Travis CI

To make use of a fully automated build process on GitHub Pages for more advanced and individual requirements you will need Travis CI. Travis CI is an online application that is capable of automatically building software. Please refer to the official documentation for more general information about Travis CI and build processes. For a very basic blog without any customization you maybe won’t need to use Travis CI.

On this site you will find the necessary steps to link Travis CI to your GitHub account. Please follow the instructions up to the second point. We will come back to it later.

Source Code Editor or IDE

You may want to work with a source code editor or IDE with syntax highlighting and other helpful features. I am using IntelliJ Ultimate with the Ruby plugin, but Visual Studio Code or something similar to this will do the job, too. Try to choose an editor or IDE with a build-in terminal and syntax highlighting feature for Ruby, HTML, CSS, SCSS, YML and Markdown. Although it’s not a necessity, features like these will make it easier to work on your blog.


In order to get your blog running locally, you’ll need to install the programming language Ruby with Devkit included. You can download the latest version for Windows from here.

After the basic installation of Ruby you will be prompted to install the optional Devkit. You will need the Devkit in order to install Jekyll successfully. Please choose the third installation option to run the full installation with MINGW development toolchain.

Ruby Devkit installation Ruby Devkit installation dialogue

To check whether Ruby is properly installed, run the following commands:

ruby -v
gem -v
ridk version

If you are using an IDE that offers Ruby language integration you may want to add the Ruby SDK. It’s purely optional but will add some language related features like code completion, which always is a nice thing to have. You will only notice this feature in your Gemfile, though.


Jekyll is a Ruby gem and comes along with a set of commands to easily build a static Jekyll website. You can find a lot of information on Jekyll on its main page and online documentation. Please read through them to get to know Jekyll better. You will work with it a lot from now on!

To install Jekyll, just run

gem install bundler jekyll

in the Command Prompt. This will install Jekyll along with Bundler. Bundler tracks and installs all of the Ruby gems and their versions you will use in your blog later. It will also be used to build your Jekyll website locally.

To check whether Jekyll and Bundler are properly installed, run the following command:

jekyll -v
bundler -v


Setting up a user repository

Firstly you need to create a new repository on GitHub. The name for your repository has to follow a certain naming convention in order to make it a GitHub Pages repository: <username> GitHub will recognize this as your personal GitHub Page. The enforced naming convention also leads to a single GitHub Pages domain per user.

A repository with this name is a so called user repository. Other repositories are normal project repositories. It’s possible to use a project repository instead of a user repository for your Jekyll blog. In this article I will focus only on the latter, though.

There is one important restriction regarding user repositories. In a user repository your GitHub Pages blog will only build from the master branch. There is no way to change this behaviour in the repository settings:

GitHub user repository settings GitHub user repository settings

Therefore, GitHub will automatically try to build anything you push on this branch. Please keep this in mind. Well, but what if you are working on larger articles or make greater changes to your blog? Luckily it’s possible to create other branches on user repositories for these purposes. We will see how to even automate the whole process of releasing a new article to a productive environment.

Clone the repository you just have created via HTTPS or SSH. If you don’t know how to do this, please read through the Git documentation.

Creating a minimal Jekyll site

Now that we have all tools needed and a GitHub user repository to work with it’s time to create your blog.

If not already done open your cloned local repository in your Source Code Editor or IDE with an build-in terminal. Alternatively, navigate with the Command Line tool to it. To create a new basic Jekyll site you have to run the following command:

jekyll new . --force

This command will use the current directory to create the new Jekyll site. The --force parameter is necessary, because the directory is not empty anymore as already being a git repository. If anything has worked you should read New jekyll site installed in C:/path/to/ as the last output. Yes, this is basically anything you need to set up your first minimal blog! The given command will set up some basic files and folders along with a minimal gem-based theme to start with.

To build your newly created Jekyll site locally you only have to run the following command:

bundle exec jekyll serve

If anything has successfully worked you should get the following output:

Configuration file: C:/path/to/
            Source: C:/path/to/
       Destination: C:/path/to/
 Incremental build: disabled. Enable with --incremental
       Jekyll Feed: Generating feed for posts
                    done in 1.924 seconds.
 Auto-regeneration: enabled for 'C:/path/to/'
    Server address:
  Server running... press ctrl-c to stop.

With this you now can access your freshly built Jekyll site with some example content by the given server address. It even detects changes you make to the files and will rebuild your site automatically. The only exception is the .config.yml. If you make changes to this file you will have to stop the process by pressing Ctrl+C and rebuild it manually.

Now is a good time to commit and push your progress to your remote GitHub repository. GitHub will automatically build your Jekyll site. Your blog can be accessed online by using your GitHub GitHub Pages URL https://<username> Locally and remotely your blog should now look like this:

Basic Jekyll site Basic Jekyll site without any altering

Basic structure of a Jekyll site

Okay, we now have a basic scaffold to work with. Let’s look on where to add actual content. For this we need to understand the directory and file structure of Jekyll. Your repository should currently look like this:

├── _config.yml
├── _posts
|   └── 2018-10-29-welcome-to-jekyll.markdown
├── _site
├── .gitignore
├── .sass-cache
├── 404.html
├── Gemfile
├── Gemfile.lock

But for what are the files and directories used?

  • _config.yml: Configuration data will be stored here
  • _posts: This is the directory where blog posts should be stored
  • YYYY-MM-DD-title-of-post.markdown: Naming convention for any blog post Markdown file
  • _site: The built Jekyll site. Here is everything that is actually displayed in your browser
  • .gitignore: Files and directories referenced here will not be committed to your repository
  • .sass-cache: Stylesheet cache
  • 404.html: A basic error page
  • Information about you
  • Gemfile: Information about Ruby gems you want to use for your Jekyll site
  • Gemfile.lock: Snapshot of the current Ruby gems and their versions in use
  • Static content on your main page and layout information

Please refer to the official documentation of Jekyll for further information on this topic.

In order to get started you probably want to modify the _config.yml file. The most basic information about your blog is stored there. Go ahead and try to make your first changes there. After you are done, try to rebuild the Jekyll site to see the changes.

To add a new blog post just add a Markdown file in the _posts directory according to the existing example Markdown file. Please refer to this site for more information about how to style your text with Markdown. Besides of the content of your article you probably have noticed some kind of head part in the file. In this head part there are pieces of important meta information on your blog post written. Jekyll uses them for blog post related adjustments - e.g. what page layout to use for or which categories to associate with this particular blog post. Basically the meta information section only consists of some variables which are declared and/or used somewhere else in the sourcecode of this repository. The meta information section of the example blog post Markdown file looks like this:

layout: post
title:  "Welcome to Jekyll!"
date:   2018-10-29 22:26:13 +0100
categories: jekyll update

The _config.yml file and _posts directory are the two most important things to understand and to use. Of course, at some point you probably will modify other files, too. I would suggest you to look through every file to understand the connections between your files.

In case you aim to get a very basic blog running without any custom styling, you can stop reading here. To write articles on your blog it’s only necessary to add new blog post Markdown files and push your changes to GitHub.


The basic Jekyll theme is not bad, but maybe a little bit too plain. Personally I think it’s worth the time to choose or create a blog theme you really like and suits your personal style. There are a lot of great predefined themes to choose from and some of them are very easy to set up. However, not all of them are compatible with GitHub Pages right away and therefore won’t be displayed on your site. Here is a list of all Jekyll themes supported by GitHub Pages by default. If you already like one of these without any further customization, see the usage instructions on the respective theme repository page and you are all set.

Most of the Jekyll themes you will find here won’t work with GitHub Pages without using Travis CI. Same goes to any customization you maybe want to make on a Jekyll theme.


Using Git branches

In order to automatically build your Jekyll site with Travis CI, it’s necessary to work on at least two Git branches. The master branch will only be used to build your blog by GitHub Pages. You won’t work on that branch from now on.

A second branch - let’s call it “release” - will serve as your new main branch to work on and push your commits to. So you have to create a new branch that branches off of the master branch. If you don’t know how to do that, please refer to this site. If you’re done you won’t have to do anything on the master branch anymore.

Build your blog with Travis CI

Now it’s finally time to use Travis CI to build your blog and push the static files of the built site to your master branch automatically. To achieve this, firstly you have to follow the instruction steps three to four on this site you already have visited before.

The .travis.yml file should look like this in order to tell Travis CI to pull only from your release branch and push the static files to your master branch.

language: ruby

cache: bundler

  - release

- JEKYLL_ENV=production bundle exec jekyll build --destination site

  provider: pages
  local-dir: ./site
  github-token: $GITHUB_TOKEN
  target-branch: master
  skip-cleanup: true
  keep-history: true
    branch: release

Surely you have noticed the $GITHUB_TOKEN variable in my .travis.yml file. It’s very important for authentication purposes. Without it Travis CI is not allowed to pull your repository or push to it. Please add a new personal access token to GitHub according the instructions you’ll find here and add it as a new variable to Travis CI like described on this site. The variable name you use there has to be identical to the variable name in your .travis.yml file. Anyone with this token has writing access to your repositories - so be sure you don’t post it anywhere online in plain text.

Before committing the .travis.yml file to your release branch, there is one more thing to do or otherwise the Travis CI build will fail. Delete your Gemfile.lock file now, commit this change and add this file then to your .gitignore file. Your .gitignore file should look like this:

## Jekyll ##

## Ruby ##

The Gemfile.lock file is a generated file by Bundler. Normally you would want it to have in your repository, because it makes the build process faster. In a normal case Travis CI is able to deal with this file without any problem. However, if you are working on a Windows machine with Ruby for Windows, the generated file seems to contain information Travis CI is unable to read properly and therefore fails during the build process. With no Gemfile.lock in your repository apparent Travis CI will generate one by itself based on your Gemfile.

Now you can follow step five and six on this site. Commit and push your changes to your release branch and watch on your Travis CI dashboard if Travis CI is building your changes successfully on your master branch. Any errors will be written in the job log, so read through it if your build fails. If Travis CI was successful, you should be able to visit your newly built blog online!

Add a custom theme!

If you successfully built your blog with the help of Travis CI, nothing can hinder you anymore from customizing your blog in any way you want to! Firstly it’s important to know there are two ways to use a Jekyll theme: as a gem-based theme or a regular file-based theme.

You can add a gem-based theme like a normal gem to your Jekyll site. It’s therefore probably easier to set up and to maintain. There are a lot of gem-based themes available, too. However, any further customization is not possible on a gem-based theme without converting it to a regular file-based theme. You can find more information on gem-based themes and overriding gem-based themes here. A lot of gem-based themes can be found on this site.

Regular file-based themes can be used via forking or downloading an existing GitHub repository and merge your site content with the downloaded theme files. After a long search for a suitable theme I did that, too. With this method you get every file you need to customize anything on the theme. You will have to modify HTML, CSS and JavaScript for this, though. There are various sites you can find Jekyll themes on. You can find of them here.

I would suggest you to browse through the available Jekyll themes on the internet and choose one theme - whether gem-based or file-based - with a layout you like. Why focusing only on the layout? Well, you can modify any color and font style without any problem, but changing the layout of an existing site is not very easy. It will take some time to customize your blog like this, but it’s totally worth the time and only requires a minimal amount of knowledge about HTML, CSS and JavaScript. Due to the possibility to see every change you make immediately after building your Jekyll site locally, it’s quite a lot of fun, too! :)